Over the past few years the use of the bicycle has considerably increased in Spain, reducing this way carbon dioxide emissions. This is a crucial moment to make people aware of the use of the bicycle as a green transport.
In the subject of advertising campaign we were propose by the idea of collaborate with this purpose through an action which could motivate the use of bicycle to go to university. My idea was made on the celebration of some journeys where the participants, most of all young people, were shown the benefits to use the bicycle to go to take lessons through some kind of activities.
Every image goes through an attractive shiny green colour on a white, including posters and branding and all kind of merchandising.
· Logotype and visual identity
· Mupi and posters